Monday, February 17, 2020

The Lone Ranger and Tonto Fistfight in heaven Essay

The Lone Ranger and Tonto Fistfight in heaven - Essay Example The characters have been generalized to emphasize on the importance of this cultural conflict. For example in the very beginning, the grave shift workers are described in the same way, whether they are Indians or Americans,â€Å"The graveyard shift worker in the Third Avenue 7-11 looked like they all do. Acne scars and a bad haircut, work pants that showed off his white socks, and those cheap black shoes that have no support.†The concept of assimilation also comes in that is the minorities try to adapt to the ways of the prevailing culture. When the narrator goes in the store that is owned by the White grave shift worker, he is immediately tagged as a robber, because he is an Indian â€Å"†¦ clerk †¦ searching for some response that would reassure him that I was not an armed robber. He knew this dark skin and long black hair of mine was dangerous. I had potential.†The theme of conflict is described when the narrator goes to a posh area, by mistake and the rich ones call the police because he â€Å"didn’t fit the profile of the neighborhood†. Moreover, the narrator also wants to tell the policeman that he did not equate or gel in the â€Å"profile of the country† but knows that it would be a reason for his troubles. The narrator constantly feels that he does not belong in this world. He cannot relate to anything. There is this continuous feeling of nothingness and as if everything has been lost. He says that there are times that he does not remember where he is and is lost. He drives for extended time periods to find something he can associate with but fails. He goes on to say that he feels as if his entire life has been spent looking for that something familiar. In between the lines, we also see that the minorities are afraid to take a risk. They have accepted the cruel behavior because they think that nothing is ever going to change. They are not ready to stand up for themselves. For example, when they are playing basketball and there is a white kid

Monday, February 3, 2020

The Impact of New Media on the Design and Advertisement Industries Term Paper

The Impact of New Media on the Design and Advertisement Industries - Term Paper Example New media is a recent term that has come to be used in reference to the digital world more so with reference to computers in information and communication technology. It is a product of the twentieth century that saw its evolutionary roots from analog technology. It has characterized relations of this era by making globalization a popular topic. Trade between people and organizations in far geographical locations now takes place by just a touch of a button behind the comfort of one's personal computer via the internet. The incorporation of new media into the society inform of a globalized world tends to bring in threats into the moral social set up as indiscriminate receivership of information on the internet becomes difficult to control exposing people to different unethical practices. A research done by Millward Brown agency in the UK relayed information to prove that new media can give maximum impact to observers of its advertisements. Millward is a mobile phone marketing organization that took the first study to ascertain the significance of mobile phones in the advertisement. Advertisements were sent to mobile phone users in the UK and measure the impacts it had on the people who received them. The research came up with the findings that the branded advertisements effected 32% awareness of the people approached. It further indicated that 22% of the mobile phone users who received the advertisements were willing to buy the products should they go to the markets. The research measured these opinions from about 600 male consumers between the ages of 16 to 36 over a period of 5 weeks during the air of the advertisements. The study concluded that single advertisements strongly increase advertisement awareness and the probability of purchase. (Brown, 2008)Â